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"Snob appeal" sales are easier than most. Build the perception of exclusivity through price (if it costs more, it must be better) and rarity; hell, entrepenuers could sell cashmere-stuffed pigs with Guerlain lipstick for a huge profit if they used ...

BY: MARKETINGGUY

No doubt. The cool thing is that if you drink enough Tanqueray and tonics, you'll never get malaria. Verbal dirrhea like this writer exposes, yes, but the quinine will make you malaria-free.

BY: FOODIE

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