Want to be a marketer? Better grow a thick skin.Monday, November 5, 2007 6:47 am

jazzycatzz Monday, November 5, 2007 11:29 am

The marketing and sales divisions should indeed work in sync; the problem seems to arise when the marketing department becomes embedded with the bureaucratic influence. A tough skin is indeed required...one must understand the true nature of the field and have a strong sense of both worth and purpose. Detractors are then like mosquitoes on the skin of an elephant.