Social Media Release Criticism: Nine Points to ConsiderThursday, January 24, 2008 9:51 am

sbaradell Thursday, January 24, 2008 11:05 am

I'm afraid I just think SMRs are one of those community footballs that gets kicked around and around and around. When I first took at hard look at them, they really appeared to be more hype than substance to me. But it is useful that people are still playing with the form of the press release, so I guess it's worth periodically checking in on the progress...

DofAM Thursday, January 24, 2008 1:03 pm

A story board of content creators makes sense to me, I agree though, that we are a long way from a standard approach and that is because of the football.